IWCEP - Cultural Education Partnership Ident - Teal, Pink and Fern
Fulfilling the creative potential of young people on the Isle of Wight

Daniel Warren – Senior Product Designer

Employer: Native Design
Middle School: Sandman Middle
Secondary School: Sandown High
Where do you live and work now? London

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Was there an experience you had at school that made you want to go into the area of work you are in now?

I realised product design was a pathway I wanted to pursue after speaking with a product designer when traveling, he passionately described his job of frequently problem solving in a way that made me feel like he loved the role he played. And the fact I had some of the toys he designed as a kids (Transformers) connected me with his story in some way. 

What are the main roles and responsibilities of your job?

Designing solutions for a wide range of problems with tech companies like Google and HP,  medical companies and charities like Baxter, diabetes UK, and illumina and car brands like Bentley, Audi and Ford. The problems companies come with can range from specific to the incredibly vague, specific can be “how do we successfully commercialise and scale a new type of technology, vague can be what does the future of technology look like. Main roles include future foresight (imagining what the world will be in 10 to 20 years) design thinking (using design strategies to solve problems), research (user experience, technology research, etc) design engineering (how things work), strategy (design thinking combined with business) and prototyping (making things, breaking things and making things again).

Could you briefly share a bit about your career journey? (What did you study? How did you end up where you are today?)

I was an engineer, then I went on a yacht for a bit and then I studied at London South Bank University. I sent out my portfolio and CV to a number of different companies and secured an interview by being persistent.

What do you enjoy most about your job?

Creating things that no one has seen or thought of before.

What is the hardest thing about your job?

Failing, constantly failing over and over again, but the failure is an incredibly important part of the design journey.

What skills or attributes do you believe have been crucial to your success in your career?

Openness, curiosity and a desire to make things better.

If you could give advice to someone aspiring to have a job like you, what would it be?

Don’t be scared of failing, and find a way to separate yourself from your work. don’t take feedback personally.

What do you think was a benefit about growing up on the Isle of Wight?

The sea, the scenery and the people.

What was the most difficult thing about growing up on the Isle of Wight?

Work opportunities were limited.

What do you want to do next?

Possibly start my own design consultancy.

How can we connect with the work you do?

Most of my work is top secret! But work that is similar can be found here: https://native.com/work/ford

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